Jalen Williams is Next Up at adidas Basketball for a Signature Shoe
PublishedQuick Facts
- In a new adidas Basketball commercial starring Williams and James Harden, Harden is showing J-Dub around the grounds of his mansion, with an extended stop in the step-back king’s sneaker room
- “I actually got a spot for yours right here,” Harden says, pointing to a blank space in his sneaker wall. “Your sneaker”
- In an Instagram story reposting the new ad spot, Williams added more fuel to the flames, writing “first shoe loading…” at the bottom of the video
Everything is clicking again in OKC. Sure, the Thunder didn’t beat the Warriors' 73-win regular season record, but they’re heading into the playoff stretch with the best record in the NBA, holding tight to a Western Conference lead over San Antonio. The team’s unmatched chemistry is also stretching across the sneaker landscape, with SGA running the Converse signature program, Chet laying up PEs at Nike, and now, Jalen Williams is teasing an upcoming signature line at adidas.
In a new adidas Basketball commercial starring Williams and James Harden, Harden is showing J-Dub around the grounds of his mansion, with an extended stop in the step-back king’s sneaker room. Before showing Williams a facial recognition-secured vault full of tiered adidas Harden Vol. 1-10 heat, Harden makes sure to hint at an upcoming signature model from Jalen.
“I actually got a spot for yours right here,” Harden says, pointing to a blank space in his sneaker wall. “Your sneaker.”
“Oh, right here? Me?” Williams responds.
In an Instagram story reposting the new ad spot, Williams added more fuel to the flames, writing “first shoe loading…” at the bottom of the video. As we await debut signature models from Caitlin Clark and Cade Cunningham at Nike, J-Dub is bringing some counterbalance to the horizon for the Three Stripes.
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Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
