Arkansas Freshman Darius Acuff Jr. Announces a Signature Shoe Deal at Reebok Ahead of Sweet 16

The Arkansas Razorbacks are looking ahead to their toughest test of the year this week, matching up against the one-seed Arizona Wildcats on Thursday in the Sweet 16. Adding a little more pressure to the run-up to the game, Arkansas freshman Darius Acuff Jr. just brought more attention to his incredible team-leading season, announcing a signature sneaker deal with Reebok.

Acuff Jr. and Reebok announced the deal Tuesday morning, with Shams Charania of ESPN reporting that the deal marks the first time an NCAA player has signed a deal for a signature silhouette with a major US sneaker brand while still in college.

Following up the ESPN report, Reebok posted a photo of Acuff Jr. to Instagram with a caption in bold print reading “Acuff 1 On the Way” below a Reebok logo. Reebok has stormed back into the signature sneaker game lately with the help of Angel Reese, and Acuff Jr.’s shoe will be the brand’s first sneaker for an active NBA player since John Wall.

As of now, details on the Reebok Acuff 1 are still slim, but rest assured we’ll keep you posted as soon as we hear anything new. In the meantime, watch Acuff Jr. and the Razorbacks go up against Arizona on Thursday. For all the latest NCAA sneaker news, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com