LAAMS and STFU are Dropping New Era Fitted Hats

Sneakerheads may not have had LAAMS on their radar before 2025 considering the fledgling NYC-based streetwear collective dropped its first Nike sneaker in December. But after their Please Post Bills AF1 was limited to 2,000 units and flew off shelves, they became a household name in the sneaker world overnight. While we’re still awaiting a follow-up sneaker collab from the collective, LAAMS is now teaming up with the artist STFU to drop a fire New Era fitted.

STFU x LAAMS New Era Fitted Details

LAAMS and STFU combine iconography onto a purple New Era fitted, featuring LAAMS’ logo in the center of the main panel. Dancing around the cap are bears that (pun intended) bear a striking resemblance to the Care Bears. The colorful creatures each contain a letter for STFU on their white belly. A final hit of LAAMS branding is found on the back, and of course, a New Era flag is flying on the medial side of the front panel.

If you haven’t heard of STFU, real name Omi, the streetwear artist has been making custom kicks and airbrushed T-shirts for years now. He’s even got a working relationship with Nike, dropping custom Nike Air Max Goadomes at Nike NYC’s House of Innovations, and more recently, taking part in the AirWorks program to help design the next generation of Air Max models.

STFU x LAAMS New Era Fitted Release Info

The STFU x LAAMS New Era Fitted will be released today, July 17, in-store at LAAMS in NYC starting at 4 PM. Supplies are limited, so if you’re in one of the five boroughs, hop on the subway, survive the ongoing wildfire smoke, and head to LAAMS ASAP. For more updates on the latest happenings in the sneaker and streetwear world, download the Sole Retriever mobile app.

Nicholas Vlahos

Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com