LEGO Teams up with Ronaldo, Mbappé, Messi, and Vini Jr. for LEGO Sets Ahead of World Cup

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Quick Facts

  • LEGO is teaming up with Messi, Ronaldo, Vini Jr., and Mbappé to celebrate the World Cup
  • Included are sets for each star, and additional sets for Messi and Ronaldo
  • On top of the player sets, there is a World Cup trophy set
  • All are available now for pre-order

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Messi (left), Ronaldo (left center), Vini Jr. (right center), and Mbappé (right) for LEGO
Messi (left), Ronaldo (left center), Vini Jr. (right center), and Mbappé (right) for LEGO

World Cup hype is at a fever pitch as the global tournament gets set to pit the best nations on the planet against each other across North America in a few short months. We’ve seen sportswear brands like Nike and adidas prep massive collections spanning lifestyle, performance, and apparel, but this isn’t the only segment of the market getting in on the World Cup fun. LEGO, which is in the midst of dropping new Nike and Crocs collabs, just unveiled it is working with four football legends for LEGO sets ahead of the tournament.

In the new advertisement for the LEGO World Cup trophy set, four icons of the sport sit around a spinning table. The ad begins with Cristiano Ronaldo attempting to finish building the World Cup trophy LEGO set, and then Vini Jr. snaps on the next piece while reading the instructions. Then, Kylian Mbappé snatches the instructions from Vini, spinning the table to bring the trophy to himself. Lionel Messi enters the picture, which leads to the reveal of each of the players’ minifigures.

Alongside the trophy set, LEGO has produced full sets for each of the four legends dubbed Football Highlights. Each is done in the colors of their respective countries, with the set displaying their jersey number and hidden Easter eggs. All four will also come with minifigures. There are also additional sets for Messi and Ronaldo, which feature both in their famous poses, Messi pointing to the sky and Ronaldo hitting his bet “Siuuu.”

All the mentioned LEGO sets are available for pre-order today via LEGO’s website. Check below for images from the campaign, and shop all of the LEGO sets here. For updates on the latest drops and real-time alerts on sneakers and streetwear, download the Sole Retriever mobile app.


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