Boston Born: New Balance and the New England Patriots Partner for Long-Term Deal
PublishedQuick Facts
- The long-term partnership between New Balance and the New England Patriots was announced early this week, with the announcement of new practice fields opening next to Gillette Stadium dubbed the New Balance Practice Fields
- NB will also be a presenting sponsor of Patriots’ training camp and a Cornerstone Partner of the Patriots Foundation, which houses the team’s charitable initiatives
- The New Balance and New England Patriots partnership will also no doubt result in plenty of new gear and some team-specific sneaker colorways, so keep your eyes peeled for more developments for more from the collab in the future
For sneakerheads, New Balance has always been closely tied to the street culture in cities like Baltimore, Washington D.C., and Philly. But for the New Balance corporate, the heart of the brand resides a little further up I-95 in Boston, Massachusetts. So when it came time for the New England Patriots to sign a new deal for the team’s branded gear, it only made sense to keep things in the New England family.
The long-term partnership between New Balance and the New England Patriots was announced early this week, with the announcement of new practice fields opening next to Gillette Stadium dubbed the New Balance Practice Fields. NB will also be a presenting sponsor of Patriots’ training camp and a Cornerstone Partner of the Patriots Foundation, which houses the team’s charitable initiatives.
“At the heart of this partnership are two global brands united by shared values and a deep commitment to New England,” said Chris Davis, Brand President and Chief Marketing Officer of New Balance. “The Patriots embody excellence, performance, and an authentic connection to the local communities, both on and off the field. This collaboration represents an enduring investment in performance, culture, and community, with the goal of creating opportunities that inspire and empower the next generation of athletes to play, grow, and compete. We’re excited to innovate together.”
The New Balance and New England Patriots partnership will also no doubt result in plenty of new gear and some team-specific sneaker colorways, so keep your eyes peeled for more developments for more from the collab in the future. To stay up on all the latest sneaker brand deal news, download the Sole Retriever App.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
