Nike is Debuting the LeBron 24 Early at a Pop-Up Experience in Philly

Philly is entering the new NBA season with high expectations, and after spoiling the Knicks’ championship celebration on Tuesday in LeBron and Jaylen Brown’s first game in Sixers uniforms, things are already looking up. At the same time, Philly’s four signature sneaker stars have turned the City of Brotherly Love into a mecca for early drops and exclusive activations.

The King is Home in Philly

After New Balance debuted Tyrese Maxey’s first signature sneaker at an event in North Philly last month, Nike and LeBron are heading downtown to do the same for the King’s 24th signature silhouette. Arriving in early previews ahead of the 76ers season opener at Madison Square Garden, the new pop-up will open to the public today and tomorrow before the home opener on Thursday.

Taking over a space on Market Street in the heart of the city, the Nike LeBron 24 Philly Pop-Up features early looks at the aqua Stars and yellow Chosen 1 colorways of the new silhouette, plus an asymmetric Sixers pair with one blue shoe and one red shoe, and a zip-up pair in ghostly glow-in-the-dark green with a foggy translucent plastic upper. Beyond the shoes, the pop-up space features LeBron-specific art from local Philly artists.

Nike LeBron 24 Pop-Up Details

The Nike LeBron 24 Pop-Up will be open to the public today, October 21 and tomorrow, October 22 from 10 AM to 6 PM at 901 Market Street. The temporary space will feature an early release of the Nike LeBron 24, plus an exclusive 76-pair drop of the red and blue colorway. To keep up with all the latest Nike LeBron news and drop info, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com