Nike and BTS are Teaming Up for the Nike By You Custom Merch Experience on the ARIRANG Tour

If you’re not up on the K-Pop scene yet, it’s time to get familiar. Fresh off of BLACKPINK’s Jisoo signing with Salomon and Nike rolling out a Korea collab World Cup collection with G-Dragon’s PEACEMINUSONE label, The Swoosh is diving back into the Korean scene with the help of the country’s biggest music sensation, BTS.

Beaverton to Seoul and Everywhere In Between

Nike and BTS are teaming up for a collection of unique merch for the group’s ARIRANG world tour. Instead of just setting up a classic merch booth, though, the brands are connecting through Nike By You to give fans a chance to customize 10 different t-shirts, a hoodie, and tote bags with unique graphic text and design elements.

In addition to the main run of tour merch that will hit the road with BTS and pop up at select Nike retail locations, a Korea-exclusive cap will anchor the collection to the group’s home. On each piece, custom options include a variety of Nike x BTS logos with music accents, an emphasis on the number seven (the number of members in the band), and adjustable wordmarks.

Nike By You x BTS AIRRANG World Tour Merch Release Details

We still haven’t seen the entire clothing collection, but with Nike x BTS merch stations popping up on the AIRRANG tour in 19 cities around the globe, starting next month in Seoul and ending next February in Sydney, Australia, there will be plenty of chances to see the custom gear soon. To keep up with all of Nike’s latest music collab news and drop info, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com