Skechers Just Became an Official Footwear Partner of the WNBA
PublishedQuick Facts
- After years of partnership with New Balance, Nike, adidas, and a ton of other footwear brands written into the CBA as the league’s default footwear, a new season brings new partners
- This week, the W and Skechers announced a multi-year sponsorship deal to kick off the WNBA’s 30th season
- The WNBA season tips off on Friday, so expect to see plenty of Skechers sneakers and signage throughout the year
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The WNBA footwear landscape just added a big “S” to the mix. After years of partnership with New Balance, Nike, adidas, and a ton of other footwear brands written into the CBA as the league’s default footwear, a new season brings new partners. This week, the W and Skechers announced a multi-year sponsorship deal to kick off the WNBA’s 30th season.
“We’re excited to welcome Skechers to the WNBA family at a moment of extraordinary momentum for our league,” said WNBA Chief Growth Officer Colie Edison. “This partnership reflects the growing demand from global brands to connect with WNBA fans worldwide. We look forward to collaborating with Skechers to create unique fan experiences, deepen engagement, and elevate the players who power our league.”
Skechers has been pushing its basketball program to the forefront of the brand for a few years now, adding Joel Embiid as the face of its NBA program and Rickea Jackson on the WNBA side, along with Jackie Young and Kiki Iriafen.
“Partnering with the WNBA illustrates our long-term commitment to promoting women’s basketball and elevating the athletes who are enthusiastic about the game at every level,” said David Weinberg, Chief Operating Officer at Skechers. “Skechers has been part of the basketball community for several seasons, and now fans will see our innovative footwear take center stage in the WNBA for the first time. We look forward to leveraging the league’s exploding popularity to help grow the sport while introducing our signature Comfort That Performs to even more athletes around the world.”
The WNBA season tips off on Friday, so expect to see plenty of Skechers sneakers and signage throughout the year. To stay up on all the latest WNBA sneaker news, download the Sole Retriever App.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
