Back to School Fresh: SNIPES Taps DJ Khaled and JT for a New Fall Campaign

SNIPES is ready for the dog days of summer. The sneaker retailer is skipping over the heat waves to plan for fall, and with school start dates always creeping up into August, SNIPES is set for the first bell with a new campaign starring DJ Khaled and JT.

Another One

The SNIPES Back to School ad campaign stars DJ Khaled as a sneaker genie popping out of school lockers and JT as a style counselor offering outfit guidance to high schoolers struggling to break out of basic. Highlighting shoes from Jordan, Converse, adidas, and Nike, Khaled closes the ad spot, reminding kids to hit the books and stay first day fresh.

“Back-to-school is all about showing up with confidence and letting people know who you are before you even say a word,” DJ Khaled said. “Style is part of your story; this campaign is about inspiring students to go after their goals and step into the school year feeling fly. When you look good, you feel good, and when you feel good, you’re ready for anything.”

SNIPES Back to School Details

Check out the entire SNIPES Back to School campaign video, and look out for plenty of new drops as we tip into fall. DJ Khaled will also be making an appearance at the SNIPES store in Spanish Harlem. Check below for details. For all the latest news and drop info from across the sneaker world, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com