The Whitaker Group’s Year Full of Collabs Continues with the New Balance 2010 For Identity Pack

Published November 3, 2026 at 9:30 PM

Quick Facts

Arriving in two complementary shades, Mauve Grey and Mauve Cream, the pairs both feature soft, hairy suede across the toecap in shades of mauve purple and peachy orange, with darker shades on the Mauve Grey pair and lighter tones on the Mauve Cream
The secondary colors take over the breathable mesh middle, with matching red and black “N” side panel logos on both colorways
The Whitaker Group x New Balance Willful Bias For Identity Collection will be released November 5, 2026

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The Whitaker Group x New Balance Willful Bias For Identity Pack

The Whitaker Group stepped up its collab game this year. Sure, A Ma Maniere has been a standout collaborator for years now, but from the start of 2026, the boutique conglomerate that also includes APB, Jaide, and Social Status has teamed up with everyone from adidas to Nike, Jordan Brand, Puma, and more.

Floral Shades for the Fall

The latest collection ships up to Boston to team up with New Balance, continuing its Willful Bias collection that’s been running for years. Adding two 2010 colorways to the mix, the new For Identity two-pack takes after floral bouquets in shaggy shades of cream, pink, red, and purple suede, with loose string hanging off the sides of both pairs.

Arriving in two complementary shades, Mauve Grey and Mauve Cream, the pairs both feature soft, hairy suede across the toecap in shades of mauve purple and peachy orange, with darker shades on the Mauve Grey pair and lighter tones on the Mauve Cream. The secondary colors take over the breathable mesh middle, with matching red and black “N” side panel logos on both colorways.

The Whitaker Group x New Balance Willful Bias For Identity Release Details

The Whitaker Group x New Balance Willful Bias For Identity Collection will be released November 5, 2026, through The Whitaker Group retailers in-store and online. Available in unisex sizing, the retail price for each pair is set at $155. To keep up with all the latest TWG collab news and drop info, download the Sole Retriever App.