The partnership between NBA superstar James Harden and adidas Basketball has been one of the most high-profile collaborations in sports and footwear. Signed in 2015, this blockbuster deal, $200 million over 13 years, marked a significant shift in strategy from The Brand With The Three Stripes to rival Nike's dominance in the basketball market. Harden, known for his dynamic playing style and MVP-caliber performance, brought his unique flair and strong global fanbase to the brand.
adidas and Harden are set to launch their ninth model together in consecutive years, the adidas Harden Vol. 9. With colorways like Cyber Metallic and Hell Cat announced for 2025, another pair is a part of this ever-growing lineup, Metamorphosis. Arriving with a curvy aesthetic, rounded edges appear everywhere on the Harden Vol 9.
Craig Bell happily talks about sneakers or as he calls them "trainers" every day of the year. An avid Bradford City fan, he's also a big supporter of the Philadelphia Eagles. He will forever profess that Cricket is better than Baseball and that Rugby League is better then Rugby Union. Among his many hot takes, he believes the adidas ZX range is the pinnacle of sneaker design.
