At the start of every year, sneaker brands introduce a new trend that takes over the entire industry. And in 2025, it’s without a doubt been the cow print craze. Everyone from New Balance to Nike has tried it, but adidas has probably been doing it best with drops like the upcoming adidas SL 72 OG Cow Print W.
If you didn’t already know, the SL 72 OG is one of the oldest silhouettes in the German sportswear giant’s archives. First released in, you guessed it, ’72, it was introduced at the Munich Olympics and was considered a very advanced running shoe at the time. Last year, the sneaker was brought back, and since then we’ve been blessed with hyped collabs and fresh color combos – just like this one.
Adam Cheung is a writer and editor who specialises in sneakers and streetwear. Over the past few years, he's curated features and guides for everyone from Burberry to Nike. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.
