Concepts and New Balance have a Tan and Burgundy 990v4 Collab On the Way

Concepts has always been one of the sneaker industry’s best boutique collaborators. After decades in the game, the Boston-based retailer has expanded its retail footprint to NYC and Dubai. Still, when they team up with brands like Nike SB, adidas, Puma, and more, Concepts takes the classic route, bringing local themes to a global audience, most notably with its Nike SB Dunk Lobster collection.

A New Concept from Concepts

On its latest collab pair with New Balance, Concepts is bringing a clean mix of hairy suede to a 990v4.The 990v4 Made in USA pair features a greyish off-white mesh with a wavy zig-zag pattern, and layers of brown, tan, and burgundy suede across the upper. The toe, lace, and main side panel are all soft tan, the backing support panels add dark perforated brown, and the heel panel adds a plush, luxurious burgundy shade. Finally, an olive green shade brings it all together on the side panel logo, heel tab, and midsole accents.

Concepts x New Balance 990v4 Made in USA Release Details

The Concepts x New Balance 990v4 Made in USA Patina will be released on July 18, 2026 via Concepts online. A raffle for in-store pick-up will go live at 12 PM EDT on July 14, with pick-up on July 18. Winners will be able to gift a second pair to a friend or family member. To keep up with all the latest New Balance collab news and drop info, download the Sole Retriever App.