Quick Facts
- New Balance's newest ABZORB family member is getting a purple colorway, launching alongside the Magic Blue colorway
- Features a purple cloth-like mesh with a gradient that darkens as the upper and midsole connect
- Releases April 1, 2026, at a retail price of $120
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“We got now” might be the mantra for New Balance’s basketball division, but that ethos spreads throughout the entire company. With strong labels like the Teddy Santis-helmed Made in US collection and the craftwork-focused Made in UK line, New Balance already has a litany of classic lifestyle runners making their mark.
The Boston-based brand is on pace for another hot year in 2026, already having introduced a wealth of new models like the lifestyle runner 1830, a pair of new sneakers for the hardwood with the P350 and P400, and the latest member of the ABZORB family, the New Balance 5030.
First revealed via a chromed-out collab with Slam Jam, the New Balance 5030 joins the New Balance 2010 and the New Balance ABZORB 2000 as one of the torchbearers for the comfort-focused tech. The New Balance 5030 draws from the design of the early ‘90s runner, the New Balance 530, echoing its predecessor’s C-shaped overlays with a series of wavy lines that add depth to the clothlike mesh upper.
Devin Robertson is a writer and sneakerhead from Memphis, TN. Outside of sneakers, he enjoys film, comics, and music.
