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New Balance has brought us back to the Y2K era, where blobjects, saturated colors, and futurist design language reigned supreme thanks to the New Balance ABZORB 2000. Typically, New Balance employs one of its many collaborators to help introduce these new models, though the brand let the 2000 speak for itself with the debut Baby Blue colorway. Of course, with such hype and energy surrounding the GR colorways of the sneaker, it was only inevitable we’d see outside partners bring their touch to the sneaker, the first being Joe Freshgoods.
Coming off of his Aged Well New Balance 992 Made in USA project that celebrated his five years as one of New Balance’s most prolific collaborators, Joe is applying his signature pink color palette to the ABZORB 2000. In the teaser post on Instagram, JFG’s NB 2000 is placed inside a matching pink Louis Vuitton bag, with one up-close shot revealing the title of the project, Everything Comes From Pink, atop the co-branded Joe Freshgoods and New Balance green insole.
Other details are visible in these early shots, including the updated JFG tongue tag branding replacing the NB logo, a semi-translucent rubber outsole, tonal pink mesh, and synthetic overlays on the upper. Below sits an ABZORB and ABZORB SBS-cushioned midsole, with both the foam and ABZORB SBS pods rendered in tonal pink hues. Expect to see more details from Joe in the coming weeks.
The following day, Joe revealed the project on his Instagram story in full. The upper is bathed in tonal pink hues across the no-sew screenprinted overlays and mesh base. JFG branding marks the tongue, while the midfoot N logo is done in a tonal pink hue.
The Joe Freshgoods x New Balance ABZORB 2000 Everything Comes From Pink will release June 21, 2025, exclusively in Paris at 4 PM. The exact location will be announced on the day of release. Download the Sole Retriever mobile app to stay updated on the latest from JFG, NB, and more in the sneaker and streetwear world.
Images via Joe Freshgoods
Images via Joe Freshgoods
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
