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Netflix is on the verge of premiering the second season of the surprise hit show Korean Squid Game on December 26, and in honor of this, they’ve been on a marketing tear. Alongside various adverts and social media campaigns, Netflix has decided to bring Squid Game to the footwear world. While we already have previews of the upcoming Squid Game x Crocs Classic Clog, images of a Puma collaboration on the Palermo silhouette have just emerged.
A clean color palette of white hues contrasted by tan and multi-color hits takes over the Palermo silhouette, with nods to Squid Game throughout. Below the golden Puma Palermo branding, which rests on a leather tab near the top of the eyestay, sits a cartoon depiction of the contestants in the games wearing their green jumpsuits and a guard with a purple outfit. Another reference to the show on the upper is located on the tongue, featuring a co-branded Sqiud Game and Puma logo.
Moving inside, we see a multi-color woven sockliner surrounding the Squid Game-branded insole depicting games from the show. Included in the packaging are custom tongue covers that can be swapped out, one featuring the circle, square, and triangle shapes on green leather, another taking on a woven multi-color finish matching the sockliner, another with nods to the guards, and a final blue navy version. Each of these custom covers also comes with a matching lace set.
The Squid Game x Puma Palermo will release on December 12, 2024, through Puma and select retailers online and in-store. Available in unisex sizing, the retail price is set at $100. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Squid Game x Puma Palermo
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
