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De’Aaron Fox has had a solid start to his signature sneaker line with Steph Curry’s sublabel with Under Armour, Curry Brand, as the Curry Fox 1’s four initial makeovers have been well-received by fans. So far, these four pairs have all taken inspiration from Fox’s life, whether his Sacramento Kings with The Beam colorway or his favorite taco spot, Banzito Tacos, on the Banzito colorway. However, the latest rendition of the Curry Fox 1 takes on a more personal meaning for Fox as the Reign Rose colorway is inspired by his son Reign.
Releasing for his son’s birthday, the Reign Rose rendition of the Curry Fox 1 comes coated in tonal pink hues across the mesh runner-inspired silhouette. A muted pink shade contrasts the vibrant hues of the mesh base, tongue, and forefoot strap, the latter hosting a rose graphic and a golden fox tail. Outside of this direct homage to Fox’s last name, branding for the Kings’ star is located on the tongue tag and insole with a fox logo forming the letter D.
Leather overlays in a rose gold finish are found on the collar and heel, with a TPU heel counter featuring Curry Brand’s logo on the lateral side and Fox’s signature on the medial. Down below, the sneaker comes with a two-tone rose gold and cream UA Flow midsole and outsole.
The Under Armour Curry Fox 1 Reign Rose will release on February 2, 2025, Rose Fox’s birthday, through Under Armour and select retailers online and in-store. Available in men’s and GS sizing, the retail price is $120 and $100, respectively. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Under Armour Curry Fox 1 Reign Rose
Images via Under Armour
Images via Under Armour
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
