Adam Cheung is a writer and editor who specialises in sneakers and streetwear. Over the past few years, he's curated features and guides for everyone from Burberry to Nike. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.
Even though Jordan Brand is celebrating its 40th birthday this year, it’s clear the Jumpman still has plenty of bounce left. After decades of dropping icons like the Air Jordan 1 and the Air Jordan 4, the label continues to innovate with fresh designs – and the new Jordan Heir Bright Crimson is the latest proof. If you’re thinking of adding a pair to your rotation, here’s everything you need to know.
Marking a new era in basketball and a growing spotlight on women’s sports, the Jordan Heir celebrates female athletes through both its design and performance. While it was built with women players in mind, the model arrives in full unisex sizing – a major plus.
Jordan Heir Bright Crimson
This Bright Crimson edition features a bold mesh base wrapped in a matching TPU cage for structure and stability. A black paint splatter effect runs across the cage, giving the shoe an edge that looks just as good courtside as it does on the street.
Bold Racer Blue laces pull the design together, while underfoot, you’ll find plush Cushlon 3.0 foam for serious comfort and responsiveness. A durable rubber outsole with a herringbone traction pattern ensures top-tier grip, and a handy heel pull tab makes them easy to slip on and off.
The Jordan Heir Bright Crimson is slated to drop Holiday 2025 via Nike and select retailers both online and in-store, priced at $115. If you want a pair in your rotation, make sure you download the Sole Retriever mobile app.
